Raising public awareness of the iREC project

Raising public awareness of the iREC project

One of the project’s aims is to evaluate the effectiveness of the introduction of the incentive program, supporting decision-making regarding the transition to the new mandatory deposit system.

To foster the project's participation and visibility among the public and stakeholders, as well as disseminating the values ​​of the circular economy, iREC will have a wide-ranging communication and awareness campaign to promote the large-scale adoption of the incentive program, in close cooperation with partners involved in order to encourage the adoption of new behaviors by the population.

Anticipating the mandatory systems for beverage packaging deposits in 2022, the project will contribute with a set of performance evaluations, market studies and exploration potential that will be published and discussed in seminars and conferences taking place throughout the project.

More details about the project can be found here.

The Environment Programme supports this project within the scope of the Call#1, which aims to finance projects that focus on priority areas for reducing plastics in the oceans and promoting awareness of the challenges related to plastics in the oceans and proposing solutions.

Under the EEA Grants 2014-2021, Iceland, Liechtenstein and Norway, as donor Countries, finance, in 15 Member States of the European Union, initiatives and projects with the objective of reducing social and economic disparities by strengthening bilateral relations with beneficiary Countries.

Know more about EEA Grants.